I picked up the COS lookbook this weekend – as far as basic promotional material goes, this is pretty wonderful. 60 something pages of interviews, articles, beautiful imagery, all aside from the seasonal collection and spread out over an a3 matt finish magazine. With their lookbook being almost a publication in its own right, does COS really still need to justify itself through further, costly brand strategies or has it already found its foothold? Regardless, I suggest you pick one up instore for a delectable visual journey.
In other news: thanks to the girls over at We Were Damsels for their marvellous feature.